Toyota insiders have let it slip that the Japanese automaker has “received about 120,000 orders for its new Aqua [called the Prius C outside of Japan] compact hybrid between its December 26 release and Jan 31, 10 times the monthly sales target of 12,000 vehicles.” What makes these figures especially impressive is that even before the late-December release Toyota had received 60,000 Aqua preorders.

However, Toyota, only now coming off of a couple of off years, is learning that you’ve got to be careful for what you wish, since, at this point, the automaker simply does not have the capacity to produce such a great number of units. The company is presently configured to roll out 12,000 Aquas a month, and there is no simple way to increase this number without adversely affecting the production of other models.       

toyota aqua

Image by exo_duz