Archive for March, 2012

Toyota CEO: We Will Not Produce Low-End Cars

Toyota Motor’s president Akio Toyoda said that the Japanese automaker will not produce, nor offer low-end cars in order to pump up overall sale volume numbers.

This announcement comes on the heels of news announcing that Nissan and Volkswagen are to do the exact opposite. Nissan is to bring forth its Datsun brand once again to target buyers occupying the lower-end of developing markets.  

Talking about this decision to ignore the lower-end market, Toyoda said, “We won’t risk sacrificing quality simply to meet a certain price range. When we think about what customers value in our cars, it’s reliability.”

Speaking to reporters, Toyoda added, “We are a full-line car maker, but to grow sustainably, we need to make a certain level of profit on cars, no matter how big or small they are. Does Toyota have the ability to make cars for 500,000 yen ($6,000) like Tata Motors? I don’t think so.” Tata is an Indian automaker renown for producing the planet’s cheapest car, the Nano.

Once the world’s largest automaker, Toyota dropped below General Motors and Volkswagen last year in global units moved following the earthquake and tsunami disaster.

In a shuffle affecting many layers of the higher ranks of Toyota, Jim Lentz was named CEO of Toyota Motor Sales. The move, which made Lentz the first American in the position, also named Shigeki Terashi as the president and COO of Toyota Motor North America, Inc. These moves will take effective April 1.

Lentz, currently the company’s COO, became a rising star during the recent recall issues during which he gave many interviews and testified before the furrowed, indignant brows of the U.S. Congress. Currently the president, Terashi is taking on the responsibilities of the COO position that Lentz is vacating.

Toyota Continues Their Major Rebound

If you can’t stand the squished-bug styling of the Toyota Prius, this article is more bad news.

On the other hand, if you’re excited by the success of alternative-fuel vehicles in recent months, and the prospect of $5 gas doesn’t scare you, you’ll probably enjoy it.

Toyota reported a record sales increase for all hybrids this month (February) over last year of more than 50%.  That’s a big jump, and it doesn’t even take into account the two new models that go on sale this week.

Especially intriguing is the Prius C subcompact, which although slightly expensive for a subcompact at $18,950, is still far cheaper than the other Prius versions.  Typically the prices on Prius V hybrids run from $32,000 to  $40,000.  For insurance rates for Toyota Prius, click here.

The Toyota Camry Returns Anew

The Toyota Camry has been reinvented in the hope that it can regain the prowess it once enjoyed in the family sedan market. The new Camry will reenter a niche that is now crowded by the likes of the Kia Optima, Hyundai Sonata, Honda Accord and Chevrolet Malibu, all of which possess varying degrees of stable engineering, sensible pricing and longevity. 

This increased competition is a boon for the consumer. Now makers of midrange family sedans have to compete for customers by packing as many wanted features into their products.  The designers of the 2012 Camry have done just that by loading their newest car with all sorts of features, upgrades and tweaks that will have tech-hungry consumers smiling in short order.

The most important change is the brand new drive-train that will power the hybrid version of the new Camry. Gone is the unpopular Prius drivetrain. Some of the other catchy features are a safety system that includes ten airbags, optional leather upholstery, the ability to use a smartphone as a tether between your car to the Internet, and an Entune entertainment system in the center console.

The range of the 2012 Camry models will run from $22,715 to $30,605.    For the latest Toyota Camry hybrid deals, go here.

The Toyota Camry Returns Anew

The Toyota Camry has been reinvented in the hope that it can regain the prowess it once enjoyed in the family sedan market. The new Camry will reenter a niche that is now crowded by the likes of the Kia Optima, Hyundai Sonata, Honda Accord and Chevrolet Malibu, all of which possess varying degrees of stable engineering, sensible pricing and longevity. 

This increased competition is a boon for the consumer. Now makers of midrange family sedans have to compete for customers by packing as many wanted features into their products.  The designers of the 2012 Camry have done just that by loading their newest car with all sorts of features, upgrades and tweaks that will have tech-hungry consumers smiling in short order.

The most important change is the brand new drive-train that will power the hybrid version of the new Camry. Gone is the unpopular Prius drivetrain. Some of the other catchy features are a safety system that includes ten airbags, optional leather upholstery, the ability to use a smartphone as a tether between your car to the Internet, and an Entune entertainment system in the center console.

The range of the 2012 Camry models will run from $22,715 to $30,605.