Toyota Motor’s president Akio Toyoda said that the Japanese automaker will not produce, nor offer low-end cars in order to pump up overall sale volume numbers.

This announcement comes on the heels of news announcing that Nissan and Volkswagen are to do the exact opposite. Nissan is to bring forth its Datsun brand once again to target buyers occupying the lower-end of developing markets.  

Talking about this decision to ignore the lower-end market, Toyoda said, “We won’t risk sacrificing quality simply to meet a certain price range. When we think about what customers value in our cars, it’s reliability.”

Speaking to reporters, Toyoda added, “We are a full-line car maker, but to grow sustainably, we need to make a certain level of profit on cars, no matter how big or small they are. Does Toyota have the ability to make cars for 500,000 yen ($6,000) like Tata Motors? I don’t think so.” Tata is an Indian automaker renown for producing the planet’s cheapest car, the Nano.

Once the world’s largest automaker, Toyota dropped below General Motors and Volkswagen last year in global units moved following the earthquake and tsunami disaster.

Filed under: Toyota News

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